GENERAL MILLS MONSTER CEREALS

MOBILE AD CAMPAIGN

Three-piece ad campaign for General Mills' line of Monster Cereals. With this campaign, I chose to focus on how the monsters start their day as a way to bring a fresh perspective on the present ads for these seasonal delights. I wanted to simultaneously pay homage to the original 1970's character designs for each monster, while also adding my own personal touch to them. See below for a closer look at mock-ups and my process.