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GENERAL MILLS MONSTER CEREALS
MOBILE AD CAMPAIGN
Three-piece ad campaign for General Mills' line of Monster Cereals. With this campaign, I chose to focus on how the monsters start their day as a way to bring a fresh perspective on the present ads for these seasonal delights. I wanted to simultaneously pay homage to the original 1970's character designs for each monster, while also adding my own personal touch to them. See below for a closer look at mock-ups and my process.
MONSTER CEREAL CAMPAIGN: Image
MOCK-UPS
MONSTER CEREAL CAMPAIGN: Text

MONSTER CEREAL CAMPAIGN: Image
FINAL INSTAGRAM STORY SLIDES
MONSTER CEREAL CAMPAIGN: Text



MONSTER CEREAL CAMPAIGN: Pro Gallery
TYPOGRAPHY
MONSTER CEREAL CAMPAIGN: Text



MONSTER CEREAL CAMPAIGN: Pro Gallery
PROCESS
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MONSTER CEREAL CAMPAIGN: Pro Gallery
MONSTER CEREAL CAMPAIGN: Text
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