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GENERAL MILLS MONSTER CEREALS

MOBILE AD CAMPAIGN

Three-piece ad campaign for General Mills' line of Monster Cereals. With this campaign, I chose to focus on how the monsters start their day as a way to bring a fresh perspective on the present ads for these seasonal delights. I wanted to simultaneously pay homage to the original 1970's character designs for each monster, while also adding my own personal touch to them. See below for a closer look at mock-ups and my process.

MONSTER CEREAL CAMPAIGN: Image

MOCK-UPS

MONSTER CEREAL CAMPAIGN: Text
iPhone Mockup-ALL Slides.png
MONSTER CEREAL CAMPAIGN: Image

FINAL INSTAGRAM STORY SLIDES

MONSTER CEREAL CAMPAIGN: Text
MONSTER CEREAL CAMPAIGN: Pro Gallery

TYPOGRAPHY

MONSTER CEREAL CAMPAIGN: Text
MONSTER CEREAL CAMPAIGN: Pro Gallery

PROCESS

MONSTER CEREAL CAMPAIGN: Text
MONSTER CEREAL CAMPAIGN: Pro Gallery
MONSTER CEREAL CAMPAIGN: Text
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